Online via Zoom
The aim of this short interactive lecture is to understand new terms such as AI, machine learning, chat bots, social bots and fake followers, and the important differences between those terms. You will learn about bot communication and the functions that different bots (e.g., social bots vs. chat bots vs. political bots) have for PR and digital marketing (some ethical, some unethical). Finally, the issue of fake followers is a major challenge for brands investing in influencer marketing. We will discuss the efforts of this and how they can be identified.
Participation is free of charge and without obligation. Registration at: Online-Lectures (at) hmkw.de
You can find all our Winter Lectures here.