Anyone who has a passion for automobiles and has the economic aspects of a mobile future in mind is in good hands in this area of study.
The study field at a glance
In addition to vehicle-related degree programs, there are also study courses that deal specifically with the economic aspects of the automotive and supplier industry.
In addition to the general business and legal knowledge special expertise for the automotive sector are taught. These include practice-oriented engagement with procurement and value-added processes in the automotive industry, usage and marketing strategies, brand management and automotive marketing, service management and the management of automotive trade groups. Technical connections and development trends in the automotive sector are also addressed. Special foreign language offers provide intercultural competences for the international environment.
The courses Automotive Industry and Automotive Management are offered by universities of applied sciences. At some universities, industrial engineering can also focus on the automotive industry.
Contents of the course
The bachelor program imparts scientific and practical basic knowledge in production and logistics, vehicle technology, technical purchasing and controlling as well as product management.
Possible modules include automotive demand and sales, automotive engineering and project management, business English and business computing, controlling in the automotive industry, marketing focuses in the automotive industry, mathematics, legal foundations in the automotive industry, strategic management, workshop and parts management, value creation structures and processes, and competition and commercial law.
Possible careers after graduation
Graduates have different fields of employment in companies of the automotive industry as well as in suppliers, e.g. in purchasing, procurement, sales or management.