Trade, industry, crafts

The field of study includes courses that impart management qualifications for the specific areas of action and decision-making in trade, industry and crafts. Building on basic business training, questions such as accounting and marketing instruments are addressed.

The area of trade includes, for example, modules such as trade logistics, trade controlling or strategic trade management. In courses specializing in fashion and brands, e-commerce or bookselling, the course is supplemented by subject-specific modules such as trend management, digital business models or media economics.

Courses with topics such as industrial controlling, industrial processes and value creation, as well as applied production and logistics optimization focus on tasks in industry.

The craft management course prepares you for management tasks in the craft sector with courses such as operational and strategic craft management or starting a business.

Courses in trade, industry and crafts are predominantly located at universities of applied sciences - especially in dual studies. Possible titles include “Business Economist – Trade and E-Commerce”, “International Trade Management”, “Industrial Management”, “Fashion Management”, “Crafts Management”, “Industrial Management”, “Industrial Economics” or “Industrial and Digital Management”.

In the bachelor's program, students receive basic scientific and practical knowledge in business administration, marketing and accounting, which is deepened in the industrial sector through modules such as accounting/taxes, materials management and logistics, organization and human resources management.

In the area of trade, modules such as trade management, trade marketing, market research and psychology, communication and distribution policy and statistics provide the necessary know-how.

The craft area is more practice-oriented. Example modules include business organization and planning, innovation management, service creation processes, strategic craft management or team management.

Fields of activity for graduates are available in the private sector, e.g. in the areas of business organization or planning, purchasing, procurement or management, distribution, sales or corporate management.