Trade, Industry, Craft
New markets and competitors on the international scene require executives in commerce, industry and trade to think and act globally.
The study field at a glance
Degree programs in this field of study provide management qualifications to meet these challenges and make decisions in commerce, industry and crafts. The students first learn basic business knowledge, which is deepened by specific topics. In the field of trade, these are modules such as trading logistics or trade controlling. Dedicated to the tasks in the industry are courses with modules such as industrial controlling or industrial processes and value added.
Crafts are also confronted with challenges such as constant innovation pressure and technological change. The course Craft Management prepares students for leadership tasks in the craft sector with courses such as operational and strategic craft management or starting a business.
Degree programs in commerce, industry and trade are predominantly located at technical colleges. Possible names include business administration (trade), trade management and e-commerce, international trade management, industrial economics, business administration (industry), industrial management, business administration and trade, craft management.
Contents of the course
In the bachelor program, students receive basic scientific and practical knowledge in business administration, marketing and accounting, which is deepened in the industrial sector through modules such as accounting / taxes, materials management and logistics, organization and personnel management.
In the area of trade, modules such as trade management, trade marketing, market research and psychology, communication and distribution policy and statistics are to be selected.
The craft sector is more practice-oriented. Exemplary modules are business organization and planning, innovation management, service creation processes, strategic craft management or team management.
Possible careers after graduation
Fields of activity for graduates can be found in the private sector, e.g. in the areas of company organization, planning, purchasing, procurement or management, sales, sales or corporate management.