Online via Zoom
Emotions guide our decisions. An effect that is being used more and more frequently in the advertising industry. In his lecture, Prof. Dr. Thomas Kilian explains to what extent advertising specifically evokes feelings such as joy or surprise and how advertising messages are transported in a targeted manner.
Participation is free of charge and without obligation. Registration at: Online-Lectures (at) hmkw.de
You can find all our Winter Lectures here.
