The use of statistical methods for research in most Master courses is inevitable nowadays. The first part of this summer lecture will outline the methodological challenges that students in the “International Marketing and Media Management” course will face and how the faculty at HMKW teaches research approaches and statistics. The second part will present results from one of the first Master theses that was produced in the programme. Focus is on the research motivation and the research design. Questions from participants are very welcome!
Participation is free of charge and without obligation. Registration at: online-lectures (at) hmkw.de